Strategic solutions for the world’s most competitive casino markets.
Integrating leadership strategy, Player Development systems, and cultural intelligence to drive measurable casino growth.
London Global Services (LGS) delivers strategic insight and operational excellence for casinos competing at the highest level. We build frameworks that elevate EBITDA, guest retention, and reinvestment discipline. Our consulting model aligns executive vision with tactical systems for Player Development, gifting, special events, and loyalty—ensuring your team delivers both results and relationships that last. LGS partners with Tribal, Commercial, and international casinos to transform competitive insight into repeatable success.
About London Global Services
For 38 years, Dan London has led casino marketing and VIP Player Development across the most demanding markets. LGS combines leadership discipline, cultural fluency, and actionable systems to elevate Asian marketing, VIP engagement, and host operations. We help teams move from reactive outreach to proactive, KPI-driven performance—while strengthening guest relationships and brand reputation.
Our Divisions
Executive Search & Leadership Advisory
- Role scorecards, onboarding, and 90-day ramp plans
- Succession mapping and mentorship programs
- Placements via Bentley Price Associates (Dennis Rizzo)
VIP Gifting & Continuity Programs (Powered by S2ELogix)
- Sourcing, warehousing, logistics
- Continuity calendars with SAIGONDAN integrations
- Gift ROI tracking by host, tier, and event
- Fully managed gifting & continuity systems extending to on-property and off-site VIP special events (50–500 guests)
Asian Market Development
- Entertainment partnerships, cultural holidays, VIP travel pipelines
- Community & media engagement (U.S. & Asia)
- On-property & pocket events to drive premium trips
Player Development Systems & Training
- Host coaching: contact → trip → revenue conversion
- Reinvestment discipline and offer alignment by worth
- Weekly dashboards and leadership cadence
What We Deliver
Premium Market Growth
Entertainment calendars, cultural touchpoints, and tailored gift creation to increase repeat visitation across domestic and international markets.
Player Development Optimization
Host structure, call cadence, scripting, contact→trip, reactivation & tier migration, weekly huddles.
Leadership Recruiting & Mentorship
From C-suite to PD leaders; onboarding plans and 90-day ramp to results.
Continuity Gifting & Logistics
Tiered menus, seasonal rotations, direct-to-casino delivery, gift ROI tied to PD outcomes.
Casino Events & Pocket Activations
High-touch boutique events pairing gifting, entertainment, and hospitality for relationship depth.
Measurement & KPIs
Trip yield (Theo/ADT), contact→trip, close rate, reactivation, event ROI, retention.
Proof of Impact
Case Study — Fantasy Springs (Asian Market Growth)
Built an Asian Player Development program that grew table-games Asian play from 0% to 35% of total table drop and 65% of table win in a market with <1% local Asian demographics.
Case Study — Thunder Valley (S2ELogix Gift Program)
After implementing the S2ELogix weekly gift program, Thunder Valley Casino saw an immediate 28% increase in player redemption.
Testimonial
“LGS brought discipline, cultural authenticity, and measurable results we could see weekly.”
Cultural Brand Integration — LGS & SAIGONDAN
The Executive Bridge between measurable performance and cultural authenticity. With 38 years of VIP leadership across Asian clientele, including Chinese, Korean, and Vietnamese. Dan London’s cultural nuance and relationship craft drive loyalty and revenue growth few Western executives can match.
LGS brings this cultural intelligence into every engagement; SAIGONDAN Coffee extends that spirit of connection into a lifestyle brand guests recognize and enjoy. Together, they form a performance-and-culture blend—leadership that bridges East and West—delivering authentic hospitality and measurable loyalty.
Partner With LGS
Let’s discuss your objectives and design a pilot that proves measurable value in 60–90 days.
